Marketing Communications Manager

Summary Manage the process to develop all messages seen by the industry and our customers, working closely with the Brand and Segment Marketing groups to ensure consistency and maximize efficiencies.

Essential Duties and Responsibilities

1. Manage the creation and production of marketing communications materials, advertising and public relations campaigns that meet marketing objectives and support field sales. Monitor all communications programs to ensure that our brands are treated properly with respect to logo usage and trademarks.

2. Supervise a network of suppliers, as well as an in-house Graphic Designer, resulting in the production of creative, high quality communications programs. Suppliers include Advertising, PR and Web agencies, printers, photographers, food stylists, media representatives, graphics and video communications specialists.

3. Support the sales organization through the development of materials and advertising programs on request, ensuring they conform to pre-determined corporate and marketing goals and are consistent with the Company’s culture.

4. Supervise the development, refreshment and on-going maintenance of Corporate Website.

5. Organize and implement special events and trade shows in support of the Company’s marketing strategy. (i.e. FAME, Taste The Trends Tour, CMC, IFMA Gold Plate, SFM/NACUFS/SNA conferences and other special events as necessary.)

6. Manage the recipe development & communication process for each brand, ensuring recipes developed and used are on trend, appropriate for the brand and for the target audience. Included are menu ideas and recipes that are used in the Ideas Bulletins, recipe flyers, the Website, customer communications programs, in public relations activities and at trade shows.

Must maintain the highest standards of ethics and integrity while embodying the tenets of “What We Stand For” and “The Basic Principles”.

Must maintain the highest standards of data management by creating consistent, reliable data which will ensure accuracy and in turn, maximize the use of data and confidence in decision making.

Other duties may be assigned.

Supervisory Responsibilities

Directly supervises a Graphic Designer. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree (B. A.) from four-year college or university; and four to ten years related experience and/or training; or equivalent combination of education and experience.

Language Skills

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

To perform this job successfully, an individual should be proficient in Word, PowerPoint, Publisher and Adobe Acrobat, with a working knowledge of Microsoft Excel. This individual must also be skilled in navigating the web and understanding what it takes to maintain a successful web presence. He/she should also have the ability to learn graphics or illustrations software as necessary.

Other Qualifications

Ability to travel 40% of the time.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; sit and talk or hear. The employee is occasionally required to use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and taste or smell. The employee must frequently lift and/or move up to 25 pounds.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet, but moderate noise for trade shows.